Young Web Users Prefer Internet to TV | FirstFound Blog

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Posted on 24th October, 2012

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Today?s teens are tomorrow?s online customers ? and a recent study appears to show that the future will be bright for online businesses as the younger generation continue to embrace the internet and social networks.

While 12-15 year olds have traditionally spent most of their media time watching TV (which is why the parents amongst our readers will have noticed a rise in adverts making use of ?pester-power?), a new report from Ofcom shows that teenagers are turning off the TV set and logging on to the internet. Usually with their trusty smartphones.

And it appears that they?re embracing the web at ever younger ages:

?Children?are not just using more media, they are also adopting some forms at a very young age.?This highlights the challenge that some parents face in keeping up with their children when it comes to technology.?

Claudio Pollack ? Consumer Group Director, Ofcom

This is great news for companies who are embracing new ways of promoting their products and services, as it means that even greater numbers of Britons will use the web as their primary method of researching and making purchases in the near future. Because within the next five years, 16 year old internet?aficionados?will become valuable and valued online customers.

So it might be time for you to consider how you?re using the internet to market your business?

Online Kids and Teens ? The Stats

• ?12-15 year olds spend an average on 17 hours per week online
• Under 18s are more likely to access the web using a mobile phone
• 62% of teens own a smartphone such as an iPhone or Android device
• Smartphone ownership is more widespread among girls
• 81% of 12-15 year olds use a social networking website

Key Lessons for Businesses

• You?re going to need a mobile-friendly website?
• Maintaining a social profile is going to become more important?
• If you don?t have an online presence, the next generation of customers won?t know that you exist

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FirstFound is hiring. If you?re from a sales or account management background, we need a new?Web Design Account Manager. We also need an experienced administrator to fill our?Senior Administrator/Customer Service Executive?position.

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Source: http://www.firstfound-blog.co.uk/other/technology/younger-web-user-internet-tv/?utm_source=rss&utm_medium=rss&utm_campaign=younger-web-user-internet-tv

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