Director of Enrollment Marketing - HigherEdJobs

Director of Enrollment Marketing

Centenary College invites applications for a full-time Director of Enrollment Marketing. The Director is primarily responsible for managing the college's inbound marketing efforts and will work closely with the Director E- Marketing. This position reports to the Vice President of Enrollment and School of Professional Studies. The successful candidate will be responsible for the development of a comprehensive marketing program to meet the goals and objectives of the College.

Essential Job Function

• Conduct marketing environment analysis (such as examining the competition, trends in education, target market research) to develop current marketing strategies
• Design, implement, and facilitate an annual marketing plan in support of recruitment goals.
• Support and facilitate development and implementation of unit (freshman, Adult, graduate and transfer) marketing plans.
• Develops marketing strategy, based on knowledge of established policy, nature of market, and cost factors.
• Manage marketing campaigns including print, direct mail special events and traditional advertising.
• Monitor plan implementation to make adjustments and improvements.
• Negotiate with media agents to secure agreements and media buys including translation of materials into other media. Develop promotional materials including marketing collateral and print copies.
• Develop and administer a marketing database/ project management system
• Utilize CRM including client and prospect information,
• Plan and administer the Marketing Operations budget.
• Implement marketing effectiveness measures to monitor and improve marketing spend.

Qualifications

1. BS/BA in Marketing or related field. Masters degree preferred.
2. Minimum 5 years marketing experience at a small to mid-size college or university preferred
3. 2 years experience at Director level or 5 years experience at a Marketing Manager level
4. Understanding of higher education market place preferred
5. Detail-oriented with the ability to manage projects from inception through execution
6. Excellent communication skills, both verbal and written
7. Entrepreneurial, self-starter with hands-on approach

Procedure for Application:
Applications should include a cover letter, statement of teaching philosophy, current resume and contact information of 3 references who can comment on the applicant's ability to fulfill the duties of such a position. Electronic resumes should be forwarded to hrdept@centenarycollege.edu

Centenary College
400 Jefferson Street
Hackettstown, NJ 07840
E-mail: hrdept@centenarycollege.edu
Fax: 908-850-8716

Equal Employment Opportunity has been, and will continue to be, a fundamental principle at Centenary College where employment is based upon personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national or ethnic origin, sexual orientation, marital status, service in Armed Forces, disability or any other protected characteristic as established by law.

This policy of Equal Employment Opportunity applies to policies and procedures relating to recruitment, hiring, promotion, compensation, benefits, termination and other terms and conditions of employment.

Source: http://www.higheredjobs.com/details.cfm?JobCode=175707076

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